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  • SEO stands for Search Engine Optimization. It refers to the practice of optimizing a website or online content to improve its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to increase organic (non-paid) traffic to a website by making it more attractive to search engines and users.

    Search engines like Google use complex algorithms to determine the relevance and quality of web pages in response to a user’s search query. SEO techniques aim to align a website’s content, structure, and other factors with these algorithms to increase its chances of ranking higher in search results.

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